Demystifying SEO Link Building: The Key to Ranking High
Wednesday, May 18, 5:15 - 7 p.m. 

Link building is arguably the most difficult & misunderstood element of SEO.  Yet, “good” inbound links are absolutely critical to high search engine rankings and are often the difference between ranking 1^st or 10^th !  This highly practical presentation, loaded with real-life examples, tips and how-tos, covers link building fundamentals including:

• Criteria for evaluating a link’s value
• Assessing your competitors’ (and your own) back link profile
• Identifying & leveraging your linkable assets
• How to find creative link building ideas
• Link building do’s, don’ts – and maybes

*Note: this presentation will not cover basics of SEO, such as how to create effective title tags, H1 tags, etc. 

About the speaker

Jen Keller is a Milwaukee SEO Specialist and founder/owner of Keller SEO Services.  With over 12 years of search marketing experience, Jen has guided the development of more than 122 websites, including the first ever NBColympics.com.  She has helped a wide range of clients create, refine, and execute profitable SEO strategies -- garnering hundreds of Google “top rankings” along the way. Jen has an MBA from the University of California at Berkeley with an undergraduate degree from Princeton University where she captained the Women’s Basketball Team.  Some of Keller SEO Services current & past SEO clients (either direct or through interactive agencies) include: Aurora Healthcare, Markel American Insurance, Marquette University, Miller Coors, Johnson Controls & Wisconsin Dells Visitor & Convention Bureau.